CityScan, a Serra Capital portfolio company, received positive press coverage on theverge.com, a high tech news website. To view the complete article, click here.
The current methods used by governments to inventory off-premise advertising for their municipal permitting, enforcement and out-of-home media planning efforts are both expensive and inefficient. Because of the expense and complexity of maintaining billboard databases manually, municipalities have fallen behind in billboard enforcement in the current financial downturn. CityScan’s solution takes advantage of the most advanced mobile terrestrial LiDAR, GPS, and imaging systems coupled with innovative rule-based extraction technology processes and analytics, allowing the company to deliver the most advanced outdoor intelligence currently possible.