“AI doesn’t create differentiation, it amplifies it. The advantage comes from clean data, disciplined systems, and the ability to turn learning into lasting strategy.”
Jack Marck and Shail Khiyara, CEO of portfolio company SWARM, have come together on a newly published piece on the topic that everyone is talking about - AI. Read further for an excerpt from the article.
When people talk about artificial intelligence, they almost always start with the models.
GPT versus Claude, Gemini versus Mistral, parameter counts, token limits and benchmark scores. It sounds technical and impressive, but beneath that vocabulary, something more fundamental is changing.
The model world is becoming a commodity.
The real game is no longer about which foundation model you choose. It’s about how deeply you integrate intelligence into your domain, your data, and your decision rhythm - how you translate abstract capability into differentiated context.
The “boring” work of ensuring a steady flow of proprietary data, instrumenting the key functions of the business, and prioritizing cross-collaboration is necessary and foundational but just the beginning. Once the data is clean, the models connected, and the processes instrumented, the real question begins to surface: where does differentiation come from?
That question doesn’t get talked about enough.
To read the article in its entirety, follow here.
