Daasity, a Serra Capital III SBIC company, aims to eliminate data fragmentation and enable data-driven decision-making for CPGs by providing insights, infrastructure, and governance. Daasity recently acquired Red Fox, which positions the company to be the only solution offering a unified view across digital and retail channels.
Daasity is transitioning to support a broader range of business users, focusing on enterprise growth, omni-channel solutions, and profitability while addressing challenges in the digital-only segment. Daasity sees significant potential for MRR growth, supported by its pipeline and new UI development.
Recently an opportunity was presented to support Daasity with a funding round to fuel their anticipated growth. With Serra's SBIC Fund unable to directly invest, our team put together a Special Purpose Vehicle (SPV) to take advantage of this unique opportunity. Over the last few years, this has been one of our team's "tools in the toolbox" to continue support of our portfolio companies and to offer LPs the opportunity to invest in selected deals that appeal to them. Following a webinar provided by founder Dan LeBlanc, Serra LPs were able to make commitments to the Serra Daasity, LLC Special Purpose Vehicle. Tim Hoerr, Serra Managing Partner stated, "I was really impressed with the Daasity's growth strategy as elaborated upon by Dan in his presentation to our Limited Partners. With their acquisition of Red Fox, Daasity has a truly compelling value proposition that is being well received in the marketplace. I'm grateful for our LP participation in the SPV that will support Daasity's funding round."
