Serra Venture Partner Karin O’Connor Offers Insights to Inc Magazine

Karin O’Connor, a Venture Partner with Serra, was interviewed by Inc Magazine and quoted in a piece called “3 Companies on the Scrappy Tactics They Used to Scale Up.” She offers insights about scaling up startups and understanding the market.

O'Connor says: "You can waste a lot of money trying to grow in a market that you didn't want your product or doesn't understand it." Thus, try to test your business model "in low capital, low risk ways" before you try to grow, she adds.

Karin is also a clinical associate professor of strategy at Northwestern's Kellogg School of Management and an investor. She has been with Serra since 2017.

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