Label Insight Acquired by NeilsenIQ

Serra Ventures is pleased to announce the acquisition of Label Insight, a Serra Capital II and Serra Capital II Follow-on Fund company, by Nielsen IQ. The combination of Label Insight and NielsenIQ will create the most comprehensive and robust data provider within the $175B health and wellness space. Label Insight’s platform includes unique attributes of 540,000 UPCs from over 30,000 brands that cover over 99% of all consumer queries across over 80 percent of U.S. food, pet, and personal care products with a market-leading database of 200,000+ product nutrients, 400,000 product ingredients and 9 million product claims. With this coverage, Label Insight will enable NielsenIQ to address the shift towards buying food online and the need for more specific online searches based on attributes of the products.